Building brands
Boosting Sales

The Woo way

WOO Consulting helps ambitious brands turn clarity into growth - building global brand strategies that unite marketing and sales behind one powerful story.

DISCOVER THE WOO WAY

WE SPECIALISE IN CREATING EFFECTIVE BRAND STRATEGIES THAT GENERATE INTEREST AND DEMAND.

From impactful brand strategies to integrated B2B marketing plans for fitness solutions, we specialise in turning clarity into momentum. Winning Others Over every step of the way.

With deep roots in the global fitness industry, we bridge the gap between sales and marketing, transforming ideas into action and strategy into measurable growth.

LET’S CONNECT

WITH WOO, YOUR BUSINESS GAINS SEAMLESS COLLABORATION, DRIVING REMARKABLE GROWTH AND LASTING IMPACT WITH CUSTOMERS.

Meet Fenne, the driving force behind WOO Consulting

With deep experience in the fitness industry and corporate landscape, Fenne has helped numerous companies accelerate growth through effective sales and marketing strategies.

At WOO, she combines creative insight with sharp analytical thinking to bring clarity, focus, and results to every challenge.

Throughout her career, Fenne has excelled as a sales and brand strategist, developing smart, actionable strategies that strengthen brands and drive measurable growth.

LET’S CONNECT

BRAND
STRATEGies

We help you define what your brand stands for, and why it matters.

From purpose and positioning to values and vision, we bring clarity to your brand’s foundation so every decision builds long-term equity and trust.

LEADERSHIP &
ALIGNMENT

Great brands start with strong leadership and clear direction.

We align teams around one shared story - bridging strategy, marketing, and sales to create momentum and focus across your organisation.

growth & focus

We turn strategy into action.

By prioritising what truly moves the needle, we help you cut through complexity, seize opportunities, and scale with purpose.

DISCUSS POSSIBILITIES

DISCOVER THE WOO WAY→

  • Fenne possesses a unique talent for blending creative marketing strategies with practical logistics, resulting in innovative and feasible campaigns.

    Kate, Director Archon | UK

  • The energy Fenne brings to the table is infectious, creating an environment where creativity thrives, and challenges are met with enthusiasm.

    Gints, CEO Gfitness | Latvia

  • It's a rare find to encounter a partner like WOO Consulting when it comes to strategic brand development and marketing initiatives.

    Mohammad, Head of Marketing Delta Fitness | Saudi Arabia

  • Fenne successfully introduced and expanded the ICG brand into the EMEA markets with her ground-breaking ideas and concepts. She has been focused and extremely reliable.

    Thomas, Director ICG | Germany

  • Collaborating with WOO is an absolute pleasure. Fenne’s impressive blend of structure and creativity consistently delivered remarkable results.

    Juan, Digital Experience Manager Life Fitness | Spain

  • Fenne excels at managing projects, creative thinking, and handling pressure. She has the ability of taking ideas and transforming them into a working, visual, representation.

    Marvin, Sales Manager TRX | UK

  • Fenne's hands-on approach, open-minded perspective, and keen attention to detail strengthened the connection between sales and marketing, contributing to the growth of our company.

    Stan, Business Development SportCity | The Netherlands

  • Fenne is known for thinking outside the box, and what sets her apart is that her innovative insights are firmly grounded in evidence and a rigorous thought process.

    Robert, Director of Strategy Inspire | APAC

  • Fenne’s commitment to delivering results is exemplary. She adeptly navigated new challenges in a different market and established strong relationships.

    Manuel, Sales Director Hammer Strength | Spain

  • Fenne possesses a rare combination of skills that set her apart, allowing her to present complex ideas with clarity and conviction.

    Jos, CEO HDD Group | The Netherlands

  • In 6 years with the company, I have never come across such a comprehensive overview of market insights. Fenne’s work is absolutely priceless.

    Lacey, VP of Marketing Centr | USA

  • Fenne possesses a deep understanding of concept-selling, customer journeys, and creating exceptional experiences. She’s such a pleasure to work with!

    Ida, Marketing Director Fitness Brands | Norway

  • Fenne consistently upholds the highest standards of professionalism, ensuring optimal outcomes for her clients and the ultimate satisfaction of their customers.

    Graham, Product Director Zwift | UK

  • Fenne is an intelligent marketeer who is very comfortable troubleshooting and solving tricky business challenges. She revels in situations where others see walls and she sees light.

    Andy, Fitness Industry Consultant | The Netherlands

  • Fenne is a high performer who get things done. Her skills, talent, and glowing appearance will light up your boardroom. She brings a lot of experience to the table.

    Marc, CEO Seven Fitness | The Netherlands

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